Principles for Online Advertising in JAMA and Archives Journals

This version was updated on December 22, 2010.

These principles are applied by JAMA & Archives Journals to ensure adherence to the highest ethical standards of advertising and to determine the eligibility of products and services for advertising on the JAMA & Archives Journals Web sites.

The appearance of advertising on the JAMA & Archives Journals Web sites is neither a guarantee nor an endorsement by JAMA & Archives Journals or the AMA of the product, service, or company or the claims made for the product in such advertising. The fact that an advertisement for a product, service, or company has appeared on the JAMA & Archives Journals Web sites shall not be referred to in collateral advertising.

As a matter of policy, JAMA & Archives Journals will sell advertising space on its Web site when the inclusion of advertising does not interfere with the mission or objectives of the AMA or JAMA & Archives Journals.

To maintain the integrity of JAMA & Archives Journals Web sites, advertising (ie, promotional material, advertising representatives, companies, or manufacturers) cannot influence editorial decisions or editorial content. Decisions to sell advertising space are made independent of and without information pertinent to specific editorial content. The JAMA & Archives Journals Web sites' advertising sales representatives have no knowledge of specific editorial content before it is published.

Placement of advertising on full text article pages is prohibited. In-text linking within an article to an advertisement is not permitted.

Advertisements that appear on journal Web site pages may coincidentally be related to the subject of an article, but such juxtaposition must be random.

Viewers will not be sent to a commercial site unless they choose to do so by clicking on an advertisement. Expanding advertisements will expand only if a viewer scrolls over or clicks on them. Advertisements with audio will play audio only if a viewer clicks on the advertisement.

The AMA, in its sole discretion, retains the right to decline any submitted advertisement or to discontinue posting of any advertisement previously accepted. By submitting ads for consideration, all advertisers agree to the Principles Governing Advertising in Publications of the American Medical Association and all Rate Card provisions, as amended from time to time.

Advertising

1. Digital advertising may be placed on the JAMA & Archives Journals Web sites.
2. Digital advertisements must be readily distinguishable from editorial content and the word "Advertisement" must be displayed. Advertisements may link off-site to a commercial Web site.
3. Digital advertisements may appear static, rotating, or animated advertisements.
4. Digital advertisements may not be sold to be intentionally juxtaposed with, appear in line with, or appear adjacent to an article on the same topic. However, because ads rotate in various positions, adjacency may occur coincidentally or at random.
5. AMA, JAMA, and Archives Journals logos may not appear on commercial Web sites as a logo or in any other form without prior written approval by the individuals responsible for the respective areas within AMA.
6. Web sites shall not frame JAMA & Archives Journals Web site content without express permission; shall not prevent the viewer from returning to the JAMA & Archives Journals Web site or other previously viewed screens and shall not redirect the viewer to a Web site the viewer did not intend to visit. JAMA & Archives Journals reserve the right to not link to or to remove links to other Web sites.
7. All online advertising (including e-mail advertisements) must be reviewed and approved by JAMA & Archives Journals Editorial and Publishing staff. Such review will include the Web site landing page to which the advertisement links. Specific requirements are provided below.

Web Site Advertisement Requirements

1. Advertisements will not appear within full text articles. Articles will not include internal links to advertisements.
2. Advertisements must follow the Guidelines for Advertising Copy and must not include unsubstantiated claims.
3. The word "Advertisement" will appear adjacent to the advertisement and will be hyperlinked to a landing page that states the following: This is a paid advertising placement and JAMA & Archives Journals do not endorse the advertised product. Advertisements must adhere to the JAMA & Archives Journals Online Advertising Principles.
4. The Web site URL to which the advertisement links must be provided to Editorial and Publishing staff for review and prior approval, and must contain the following elements:
   • Company sponsoring the Web site is clearly displayed
   • No registration of personal information is required before reaching the Web site

Requirements for Advertisements in E-mail Alerts

1. E-mail alerts may have text or HTML advertisements embedded in the e-mail (top and/or bottom).
2. The word "Advertisement" must appear above the advertisement.
3. Advertisements must follow the Guidelines for Advertising Copy and must not include unsubstantiated claims.
4. The Web site URL to which the ad links must be provided for review and must contain the following elements:
   • The company sponsoring the Web site is clearly displayed
   • No registration of personal information is required before reaching the Web site